In a July 2024 conducted survey into consumer behavior regarding alternative food and beverage products in Australia, around 70 percent of respondents perceived plant-based food products as significantly or somewhat more expensive than regular food products. In comparison, around 25 percent of those surveyed said they felt that plant-based foods were close to or equal in price to regular foods or slightly cheaper.
Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024
*68 percent of all respondents surveyed had tried plant-based foods or beverages.
Survey question: Purchasing regular food and plant-based food, you would say that plant-based foods are [much more expensive, slightly more expensive, close/equal, cheaper, do not pay attention]?
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Toluna Corporate. (July 23, 2024). Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate. "Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024." Chart. July 23, 2024. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate. (2024). Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate. "Consumer Perception of Plant-based Food Product Prices Compared to Regular Products in Australia as of July 2024." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate, Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024 Statista, https://www.statista.com/statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/ (last visited November 13, 2024)
Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024 [Graph], Toluna Corporate, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
