During a survey carried out in summer 2023 among advertising managers from brands and agencies from Europe, 78 percent of respondents stated they were planning to increase their spending on connected TV (CTV) advertising in the following 12 months. On the other hand, 18 percent were planning to decrease it.
Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023
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DoubleVerify. (February 26, 2024). Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify. "Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023." Chart. February 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify. (2024). Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify. "Change in Connected Tv (Ctv) Advertising Spending for The following 12 Months According to Advertising Managers at Brands and Agencies in Europe as of August 2023." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify, Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023 Statista, https://www.statista.com/statistics/1497420/change-ctv-ad-spend-europe/ (last visited December 22, 2024)
Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023 [Graph], DoubleVerify, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1497420/change-ctv-ad-spend-europe/
