During a 2023 survey carried out among advertising managers from brands and agencies from Europe, 49 percent of respondents stated that they used incremental reach and frequency to measure the success of their connected TV (CTV) advertising campaigns. Brand awareness was name by 41 percent of responding ad managers in the same context.
Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023
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DoubleVerify. (February 26, 2024). Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1497412/ctv-advertising-metrics-europe/
DoubleVerify. "Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023." Chart. February 26, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1497412/ctv-advertising-metrics-europe/
DoubleVerify. (2024). Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1497412/ctv-advertising-metrics-europe/
DoubleVerify. "Connected Tv (Ctv) Advertising Success Metrics Used by Advertising Managers at Brands and Agencies in Europe as of August 2023." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1497412/ctv-advertising-metrics-europe/
DoubleVerify, Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023 Statista, https://www.statista.com/statistics/1497412/ctv-advertising-metrics-europe/ (last visited November 21, 2024)
Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023 [Graph], DoubleVerify, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1497412/ctv-advertising-metrics-europe/
