Leading CTV advertising metrics in Europe 2023

Published by
Michele Majidi,
Oct 8, 2024

During a 2023 survey carried out among advertising managers from brands and agencies from Europe, 49 percent of respondents stated that they used incremental reach and frequency to measure the success of their connected TV (CTV) advertising campaigns. Brand awareness was name by 41 percent of responding ad managers in the same context.

Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023

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Sources

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Release date

February 2024

Region

Europe

Survey time period

June to August 2023

Number of respondents

422 respondents

Special properties

among ad managers at advertisers and agencies from 29 European markets

Supplementary notes

The source does not specify the survey type.

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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