Baby boomers' attitudes towards user-generated content in the U.S. 2023

Published by
D. Tighe,
Oct 7, 2024

In late 2023, about six in 10 baby boomers in the United States considered user-generated videos to be an important source of information when researching products to purchase. Over four in five Gen Z consumers found these kinds of videos necessary, making it the generation that values them the most.

Consumer attitudes on visual user-generated content among baby boomers in the United States in 2023

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Release date

October 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,202 respondents

Special properties

Baby boomers

Supplementary notes

The release date is the date the information was accessed.

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