Most popular plant-based meat products tried New Zealand 2024

Published by Statista Research Department, Oct 7, 2024

In a July 2024 conducted survey into consumer behavior regarding alternative food and beverage products in New Zealand, almost 30 percent of respondents indicated that they had tried plant-based sausages. Around 28 percent of those surveyed reported having tried a plant-based hamburger alternative.

Most popular plant-based meat alternative products tried in New Zealand as of July 2024

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Release date

July 2024

Region

New Zealand

Survey time period

July 1, 2024 to July 5, 2024

Number of respondents

534*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*67 percent of all respondents surveyed had tried plant-based foods or beverages.

Survey question: Which of the following plant-based food and beverages have you ever tried? 

Multiple answers were possible.

Respondent gender distribution:

- Female: 51 percent 

- Male: 49 percent

Respondent age distribution:

- 18-24 years: 12 percent

- 25-34 years: 19 percent

- 35-45 years: 18 percent

- 45 years and over: 52 percent

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