In 2023, there were around 21.71 million people in the German-speaking population aged 14 and over who had used special hand care products in the last seven days at the time of the survey. This was a decrease compared to the previous year and the lowest number within this timeframe.
The Allensbach Market and Advertising Media Analysis, or AWA for short, determines the attitudes, consumer habits and media use of the population in Germany on a broad statistical basis.
Number of people that use special hand care products in Germany from 2019 to 2023
(in millions)
Basis is the German-speaking population aged 14 and over in private households at the place of main residence in the Federal Republic of Germany.
Information on the entire sample:
2019: 23,318 respondents, extrapolation to 70.60 million people.
2020: 23,191 respondents, extrapolation to 70.64 million people.
2021: 22,563 respondents, extrapolation to 70.54 million people.
2022: 23,015 respondents, extrapolation to 70.60 million people
2023: 23,524 respondents, extrapolation to 70.08 million people
Further information on the methodology can be found here. This question was asked in the survey with the following wording: "Which of these cosmetics, hair and body care products have you used in the last seven days? - special care products for the hands."
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IfD Allensbach. (June 18, 2023). Number of people that use special hand care products in Germany from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1497397/number-of-users-hand-care-products-germany/
IfD Allensbach. "Number of people that use special hand care products in Germany from 2019 to 2023 (in millions)." Chart. June 18, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1497397/number-of-users-hand-care-products-germany/
IfD Allensbach. (2023). Number of people that use special hand care products in Germany from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1497397/number-of-users-hand-care-products-germany/
IfD Allensbach. "Number of People That Use Special Hand Care Products in Germany from 2019 to 2023 (in Millions)." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/1497397/number-of-users-hand-care-products-germany/
IfD Allensbach, Number of people that use special hand care products in Germany from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1497397/number-of-users-hand-care-products-germany/ (last visited November 22, 2024)
Number of people that use special hand care products in Germany from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/1497397/number-of-users-hand-care-products-germany/
