Challenges of CTV advertising in Europe 2023

Published by
Michele Majidi,
Oct 9, 2024

During a 2023 survey carried out among advertising managers from brands and agencies from Europe, 42 percent of respondents stated that availability and quality of data was one of key challenges in connected TV (CTV) advertising; 39 percent named campaign measurement and performance in the same context.

Challenges of connected TV (CTV) advertising according to advertising managers at brands and agencies in Europe as of August 2023

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Sources

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Release date

February 2024

Region

Europe

Survey time period

June to August 2023

Number of respondents

422 respondents

Special properties

among ad managers at advertisers and agencies from 29 European markets

Supplementary notes

The source does not specify the survey type.

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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