During a survey carried out among advertising managers from brands and agencies from Europe, 51 percent of respondents stated that delivery of TV advertising campaigns to audience at scale was a priority in their connected TV (CTV) campaigns. The same share said that cost efficiencies compared to linear TV were a reason to invest in CTV.
Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion
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Alliance Digitale. (February 26, 2024). Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale. "Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion." Chart. February 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale. (2024). Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale. "Priorities in Connected Tv (Ctv) Campaigns According to Advertising Managers at Brands and Agencies in Europe as of August 2023, by Subregion." Statista, Statista Inc., 26 Feb 2024, https://www.statista.com/statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale, Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion Statista, https://www.statista.com/statistics/1497393/share-ctv-ad-spend-europe/ (last visited December 22, 2024)
Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion [Graph], Alliance Digitale, February 26, 2024. [Online]. Available: https://www.statista.com/statistics/1497393/share-ctv-ad-spend-europe/
