Share of CTV in ad spend in Europe 2023

Published by
Michele Majidi,
Oct 27, 2024

During a survey carried out among advertising managers from Europe, 69 percent of respondents from Western Europe stated that they invested in connected TV (CTV) advertising to raise brand awareness. The same was true was 63 percent of advertisers from Northern Europe.

Share of advertising spending allocated to connected TV (CTV) in Europe as of August 2023, by subregion

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Release date

February 2024

Region

Europe

Survey time period

June to August 2023

Number of respondents

>422

Special properties

among ad managers at advertisers and agencies from 29 European markets

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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