
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn March 2025, ChatGPT’s mobile app recorded over 64.26 million App Store and Google Play downloads worldwide. Google's Gemini AI Assistant mobile app was released on February 8, 2024, and was initially available in the U.S. market only. In the same month, the app registered around 13.92 million downloads.
Regional preferences shape AI app adoption
ChatGPT has a strong global presence with over 400.61 million monthly active users in February 2025, but regional preferences vary. In the United States, ChatGPT had a 45 percent download market share, compared to Google Gemini's 11 percent. However, Gemini emerged as the preferred generative AI app in India, representing a 52 percent market share. This competitive landscape now also includes Chinese-based players like ByteDance's Doubao and DeepSeek, indicating an even more diverse and evolving AI worldwide ecosystem.
The AI-powered revolution in online search
The global AI market has experienced substantial growth, exceeding 184 billion U.S. dollars in 2024 and projected to surpass 826 billion U.S. dollars by 2030. This expansion is mirrored in user behavior, with around 15 million adults in the United States using AI-powered tools as their first option for online search in 2024. Additionally, 68 percent of U.S. adults reported the use of AI-powered search engines for exploring new topics in 2024, with another 44 percent of respondents utilizing these tools to learn or explain concepts.
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Everything on "Mobile app usage" in one document: edited and divided into chapters, including detailed references.
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EVP, Research & Innovation, Advertising Research Foundation
App market
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