Body and skin care interest Germany 2023

In 2023, there were around 17.36 million people in the German-speaking population aged 14 and over who were particularly interested in skin and body care. This was slightly less than in the year before, while the number of people who are hardly or not at all interested has increased compared to 2022.

The Allensbach Market and Advertising Media Analysis, or AWA for short, determines the attitudes, consumer habits and media use of the German population on a broad statistical basis.

Number of people interested in skin and body care in Germany from 2019 to 2023 (in millions)

Characteristic	Especially interested	Moderately interested	Hardly or not at all interested
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-	-	-	-
-	-	-	-
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population: Basis is the German-speaking population aged 14 years and older, in private households at the location of the main residence in Germany.

Information on the entire sample:

2019: 23,318 respondents, extrapolated to 70.60 million people.

2020: 23,191 respondents, extrapolated to 70.64 million people.

2021: 22,563 respondents, extrapolated to 70.54 million people.

2022: 23,015 respondents, extrapolated to 70.60 million people.

2023: 23,524 respondents, extrapolated to 70.08 million people.

Further information on the methodology can be found here. This question was asked in the survey with the following wording: "It is often the case that you want to know more about one thing, but you're less interested in another. Could you please take a look at the cards here and distribute them on this sheet, depending on how interested you are. You can see what is written here. Topic: Skin care, body care."

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