In 2024, there were around 30.39 million people in the German-speaking population aged 14 and over who had used skin cream in the last seven days at the time of the survey. The number of skincare users has decreased annually since 2019 and increased slightly for the first time in 2024.
The Allensbach Market and Advertising Media Analysis (AWA) determines the attitudes, consumption habits and media use of the population in Germany on a broad statistical basis.
Number of people in Germany who use skin cream (for all purposes) from 2019 to 2024
(in millions)
Information on the population: Basis is the German-speaking population aged 14 years and older, in private households at the location of the main residence in Germany.
Information on the entire sample:
2019: 23,318 respondents, extrapolated to 70.60 million people.
2020: 23,191 respondents, extrapolated to 70.64 million people.
2021: 22,563 respondents, extrapolated to 70.54 million people.
2022: 23,015 respondents, extrapolated to 70.60 million people.
2023: 23,524 respondents, extrapolated to 70.08 million people.
2024: 23,485 respondents, extrapolation to 70.48 million people.
Further information on the methodology can be found here. This question was asked in the survey with the following wording: "Which of these cosmetics, hair and body care products have you used in the last 7 days? - Skincare for all purposes."
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IfD Allensbach. (June 18, 2024). Number of people in Germany who use skin cream (for all purposes) from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach. "Number of people in Germany who use skin cream (for all purposes) from 2019 to 2024 (in millions)." Chart. June 18, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach. (2024). Number of people in Germany who use skin cream (for all purposes) from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach. "Number of People in Germany Who Use Skin Cream (for All Purposes) from 2019 to 2024 (in Millions)." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1497078/skin-cream-number-of-users-germany/
IfD Allensbach, Number of people in Germany who use skin cream (for all purposes) from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1497078/skin-cream-number-of-users-germany/ (last visited December 22, 2024)
Number of people in Germany who use skin cream (for all purposes) from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1497078/skin-cream-number-of-users-germany/
