Instagram: Reels engagement 2023-2024, by account size

Published by
Stacy Jo Dixon,
Oct 4, 2024

In 2024, Instagram Reels saw more engagement than in 2023. However, Small accounts, which are accounts with 500 to 2,000 followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement increased by 13.08 percent.

Engagement on Instagram Reels in 2023 and 2024, by account size

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Release date

2024

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

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Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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