Bundling car connectivity features had the potential to increase consumers' likelihood to purchase these features. The steepest positive effect of bundling was recorded in the United States, where some 67 percent of consumers were very likely to buy these packages, which was 20 percentage points above the average for single features.
Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (January 7, 2024). Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. "Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023." Chart. January 7, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. (2024). Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. "Consumer Likelihood of Purchasing a Car Connectivity Bundle versus a Single Connectivity Feature in China, Germany, and The United States, as of October 2023." Statista, Statista Inc., 7 Jan 2024, https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company, Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 Statista, https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/ (last visited November 22, 2024)
Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 [Graph], McKinsey & Company, January 7, 2024. [Online]. Available: https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
