Bundling car connectivity features had the potential to increase consumers' likelihood to purchase these features. The steepest positive effect of bundling was recorded in the United States, where some 67 percent of consumers were very likely to buy these packages, which was 20 percentage points above the average for single features.
Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023
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McKinsey & Company. (January 7, 2024). Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. "Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023." Chart. January 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. (2024). Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company. "Consumer Likelihood of Purchasing a Car Connectivity Bundle versus a Single Connectivity Feature in China, Germany, and The United States, as of October 2023." Statista, Statista Inc., 7 Jan 2024, https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
McKinsey & Company, Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 Statista, https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/ (last visited December 22, 2024)
Consumer likelihood of purchasing a car connectivity bundle versus a single connectivity feature in China, Germany, and the United States, as of October 2023 [Graph], McKinsey & Company, January 7, 2024. [Online]. Available: https://www.statista.com/statistics/1497034/likelihood-of-purchasing-car-connectivity-bundles-or-single-features-by-country/
