Young consumer groups were more responsive to rental and sharing services in Japan, as revealed in a survey conducted in August 2023. Almost one in four respondents in their twenties stated that they tried to use rental and subscription services as much as possible instead of buying and owning an item. The share of people agreeing with the statement declined with higher age groups, with a higher preference for owning over temporary possession implied among senior consumers.
Share of consumers preferring to borrow and rent instead of buying and owning as of August 2023, by age group
Figures represent the share of respondents who fully or mainly agreed to the following statement:
"Rather than buying and owning something, I want to use rental and subscription services as much as possible."Â Â
Sample size of age groups: 20 to 29 years: n=283 30 to 39 years: n=378 40 to 49 years: n=533 50 to 59 years: n=514 60 to 69 years: n=616 70 to 74 years: n=226
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NLI Research Institute. (March 7, 2024). Share of consumers preferring to borrow and rent instead of buying and owning as of August 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1497021/japan-consumers-preferring-borrowing-over-owning-by-age/
NLI Research Institute. "Share of consumers preferring to borrow and rent instead of buying and owning as of August 2023, by age group." Chart. March 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1497021/japan-consumers-preferring-borrowing-over-owning-by-age/
NLI Research Institute. (2024). Share of consumers preferring to borrow and rent instead of buying and owning as of August 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1497021/japan-consumers-preferring-borrowing-over-owning-by-age/
NLI Research Institute. "Share of Consumers Preferring to Borrow and Rent Instead of Buying and Owning as of August 2023, by Age Group." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1497021/japan-consumers-preferring-borrowing-over-owning-by-age/
NLI Research Institute, Share of consumers preferring to borrow and rent instead of buying and owning as of August 2023, by age group Statista, https://www.statista.com/statistics/1497021/japan-consumers-preferring-borrowing-over-owning-by-age/ (last visited December 22, 2024)
Share of consumers preferring to borrow and rent instead of buying and owning as of August 2023, by age group [Graph], NLI Research Institute, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1497021/japan-consumers-preferring-borrowing-over-owning-by-age/
