In 2024, roughly half of consumers in the United States would choose to gift a subscription, because they take the recipient's preferences into consideration. The second-most common reason was because they value cost-effectiveness.
Leading reasons consumers would choose to gift a subscription in the United States in 2024
Characteristic
Percentage of respondents
Take the recipient's preferences into consideration
51%
Value cost-effectiveness
45%
Appreciate the variety of gifting options available
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Bizrate Insights. (September 26, 2024). Leading reasons consumers would choose to gift a subscription in the United States in 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate Insights. "Leading reasons consumers would choose to gift a subscription in the United States in 2024." Chart. September 26, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate Insights. (2024). Leading reasons consumers would choose to gift a subscription in the United States in 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate Insights. "Leading Reasons Consumers Would Choose to Gift a Subscription in The United States in 2024." Statista, Statista Inc., 26 Sep 2024, https://www.statista.com/statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
Bizrate Insights, Leading reasons consumers would choose to gift a subscription in the United States in 2024 Statista, https://www.statista.com/statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/ (last visited November 22, 2024)
Leading reasons consumers would choose to gift a subscription in the United States in 2024 [Graph], Bizrate Insights, September 26, 2024. [Online]. Available: https://www.statista.com/statistics/1497007/leading-reasons-consumers-would-choose-to-gift-a-subscription-usa/
