Leading app categories in the UK H1 2024, by revenue

Published by Laura Ceci, Oct 8, 2024

Entertainment apps were the highest-grossing category among users in the United Kingdom (UK) during the first half of 2024, with 232 million U.S. dollars in revenue. Productivity apps followed, as users in the UK spent approximately 114 million U.S. dollars on apps in this category across the Google Play Store and the Apple App Store. Health and fitness apps ranked third, as UK mobile consumers spent over 91 million U.S. dollars on apps in this category during the examined period.

Most popular app categories in the United Kingdom in 1st half 2024, by revenue (in million U.S. dollars)

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Release date

July 2024

Region

United Kingdom

Survey time period

January 1 to June 30, 2024

Special properties

IAP revenues only, Google Play Store and Apple App Store

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Overview

5

Communication & social networking

7

Entertainment

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E-commerce & payment

5

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