During a survey among business decision-makers in the United States released in 2024, nearly half (or 49 percent) said that, if they witnessed a company launching ads for business-to-business (B2B) products or services with more creativity, they would be more likely to look into their other products and services. Around 46 percent stated they would be more likely to be on the lookout for such brands.
Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024
The source does not specify the survey date. The date given is the release date. This question was phrased by the source as follows: "If you witnessed a company creating ads for business products/professional services that featured more creativity in their ads (e.g., humor, good storytelling), how would that impact your opinion of them, if at all? (select all that apply)"
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Magna Global. (May 14, 2024). Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global. "Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024." Chart. May 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global. (2024). Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global. "Potential Impact of More Creativity in Business-to-business (B2b) Advertisements According to Business Decision-makers in The United States as of May 2024." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global, Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024 Statista, https://www.statista.com/statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/ (last visited December 22, 2024)
Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024 [Graph], Magna Global, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
