Potential impact of more creativity in B2B ads for decision-makers in the U.S. 2024

Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024

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Sources

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Release date

May 2024

Region

United States

Survey time period

as of May 15, 2024

Number of respondents

2,032 respondents

Special properties

among business decision-makers on LinkedIn

Supplementary notes

The source does not specify the survey date. The date given is the release date.
This question was phrased by the source as follows: "If you witnessed a company creating ads for business products/professional services that featured more creativity in their ads (e.g., humor, good storytelling), how would that impact your opinion of them, if at all? (select all that apply)"

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