Main advertising channels for luxury consumers in the U.S. 2024

Published by Statista Research Department, Oct 9, 2024

 Consumers in the United States who expect to make luxury purchases within the next 12 months are more likely to have their attention grabbed by all advertising channels than the general population. According to a 2024 survey, around 52 percent of future luxury buyers notice advertising online, compared to around 48 percent of the general population.

Advertising channels attracting potential luxury consumers in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

February 1 to January 31, 2024

Number of respondents

>1,800 future luxury buyers*

Supplementary notes

Future luxury buyers are defined by the source as consumers who say that they are likely to buy luxury goods in the next 12 months. 

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Statistics on " Luxury e-commerce in the United States "

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Overview

6

Device distributions

4

Leading sites

6

App downloads

6

Shoppers

6

Spotlight: social commerce

5

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Topics

Luxury e-commerce in the United StatesGlobal personal luxury goods industryLuxury advertising and marketingMoët Hennessy Louis Vuitton (LVMH Group)Burberry
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