Reasons for luxury shopping in the U.S. 2024

Published by Statista Research Department, Oct 9, 2024

A 2024 survey revealed that U.S. shoppers primarily buy luxury items to treat themselves. Around 42 percent of survey respondents chose this answer. Likewise, approximately 41 percent of consumers purchase premium goods to feel good. Furthermore, over one-third of U.S. consumers purchase luxury goods due to their perceived higher quality.

Main reasons consumers buy luxury products in the United States in 2024

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Release date

April 2024

Region

United States

Survey time period

March 2024

Special properties

reasons consumers purchased luxury items in the past 12 months

Supplementary notes

Multiple answers were possible.

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Topics

Luxury e-commerce in the United StatesGlobal personal luxury goods industryLuxury advertising and marketingMoët Hennessy Louis Vuitton (LVMH Group)Burberry
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