From 2023 to 2024, Tiny accounts on Instagram, accounts with under 500 followers, saw the biggest increase in engagement. Overall, these accounts saw year-on-year increases in engagement of around 21 percent. Small accounts, with between 500 and 2,000 followers, saw a decrease in interactions of -0.38 percent.
Change in engagement with Instagram posts from 2023 to 2024, by account size
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Metricool. (August 31, 2024). Change in engagement with Instagram posts from 2023 to 2024, by account size [Graph]. In Statista. Retrieved October 20, 2024, from https://www.statista.com/statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool. "Change in engagement with Instagram posts from 2023 to 2024, by account size." Chart. August 31, 2024. Statista. Accessed October 20, 2024. https://www.statista.com/statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool. (2024). Change in engagement with Instagram posts from 2023 to 2024, by account size. Statista. Statista Inc.. Accessed: October 20, 2024. https://www.statista.com/statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool. "Change in Engagement with Instagram Posts from 2023 to 2024, by Account Size." Statista, Statista Inc., 31 Aug 2024, https://www.statista.com/statistics/1496862/instagram-engagement-variation-by-account-size/
Metricool, Change in engagement with Instagram posts from 2023 to 2024, by account size Statista, https://www.statista.com/statistics/1496862/instagram-engagement-variation-by-account-size/ (last visited October 20, 2024)
Change in engagement with Instagram posts from 2023 to 2024, by account size [Graph], Metricool, August 31, 2024. [Online]. Available: https://www.statista.com/statistics/1496862/instagram-engagement-variation-by-account-size/