Instagram: engagement variations 2023-2024, by account size

Published by
Stacy Jo Dixon,
Oct 4, 2024

From 2023 to 2024, Tiny accounts on Instagram, accounts with under 500 followers, saw the biggest increase in engagement. Overall, these accounts saw year-on-year increases in engagement of around 21 percent. Small accounts, with between 500 and 2,000 followers, saw a decrease in interactions of -0.38 percent.

Change in engagement with Instagram posts from 2023 to 2024, by account size

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Release date

2024

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

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Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
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