Consumers' attitudes towards online advertising in Portugal 2024

Published by Beatriz Luz, Oct 2, 2024

In 2024, 40 percent of Portuguese consumers felt annoyed by online advertising and disliked targeted ads. However, 35 percent did not mind advertising if they got free content in return.

Consumers' attitudes towards online advertising in Portugal in 2024

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Number of respondents

2,094 respondents

Age group

18-64 years

Special properties

Residential online population

Citation formats
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Statistics on " Advertising in Portugal "

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Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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