According to a 2024 survey, Huge accounts on Instagram reached an average of 52,600 users with every post, down from 70,500 users in 2023. Additionally, Big accounts saw a decrease in reach of around ten percent.
Average reach of Instagram posts in 2023 and 2024, by account size
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Metricool. (August 31, 2024). Average reach of Instagram posts in 2023 and 2024, by account size [Graph]. In Statista. Retrieved October 20, 2024, from https://www.statista.com/statistics/1496857/instagram-posts-reach-by-account-size/
Metricool. "Average reach of Instagram posts in 2023 and 2024, by account size." Chart. August 31, 2024. Statista. Accessed October 20, 2024. https://www.statista.com/statistics/1496857/instagram-posts-reach-by-account-size/
Metricool. (2024). Average reach of Instagram posts in 2023 and 2024, by account size. Statista. Statista Inc.. Accessed: October 20, 2024. https://www.statista.com/statistics/1496857/instagram-posts-reach-by-account-size/
Metricool. "Average Reach of Instagram Posts in 2023 and 2024, by Account Size." Statista, Statista Inc., 31 Aug 2024, https://www.statista.com/statistics/1496857/instagram-posts-reach-by-account-size/
Metricool, Average reach of Instagram posts in 2023 and 2024, by account size Statista, https://www.statista.com/statistics/1496857/instagram-posts-reach-by-account-size/ (last visited October 20, 2024)
Average reach of Instagram posts in 2023 and 2024, by account size [Graph], Metricool, August 31, 2024. [Online]. Available: https://www.statista.com/statistics/1496857/instagram-posts-reach-by-account-size/