Instagram: post reach 2023-2024, by account size

Published by

Oct 2, 2024

According to a 2024 survey, Huge accounts on Instagram reached an average of 52,600 users with every post, down from 70,500 users in 2023. Additionally, Big accounts saw a decrease in reach of around ten percent.

Average reach of Instagram posts in 2023 and 2024, by account size

Characteristic	2023	2024
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Release date

2024

More information

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

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