A 2023 survey found that around 42 percent of adults in the United Kingdom (UK) sought help from someone else to buy something online for them. A further 30 percent said they asked for assistance regarding the usage of health services online, followed by 26 percent of those who asked someone to access public services online for them.
Share of adults in the United Kingdom (UK) asking for help with online matters 2023, by type of activity
Characteristic
Share of respondents
To buy something/for shopping
42%
To access health services online (e.g. NHS websites, GP or hospital appointments or repeat prescriptions etc.)
30%
To access other public services provided by the Government or council (e.g. apply for a bus pass or passport, to get advice about tax etc.)
26%
To access other information
24%
To apply or claim for some type of benefit (e.g. Universal Credit, housing, health, employment etc.)
17%
To get help with banking/ access to finance or money
12%
To get in touch with someone
11%
Something else
1%
Don’t know
1%
0%5%10%15%20%25%30%35%40%45%50%
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Original question: "And when you asked someone else to do something for you on the internet in the past year, was it to do any of the following or to do something else?"
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Ofcom. (January 17, 2024). Share of adults in the United Kingdom (UK) asking for help with online matters 2023, by type of activity [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1496842/individuals-uk-seeking-online-usage-help-by-type-of-activity/
Ofcom. "Share of adults in the United Kingdom (UK) asking for help with online matters 2023, by type of activity." Chart. January 17, 2024. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1496842/individuals-uk-seeking-online-usage-help-by-type-of-activity/
Ofcom. (2024). Share of adults in the United Kingdom (UK) asking for help with online matters 2023, by type of activity. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1496842/individuals-uk-seeking-online-usage-help-by-type-of-activity/
Ofcom. "Share of Adults in The United Kingdom (Uk) Asking for Help with Online Matters 2023, by Type of Activity." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1496842/individuals-uk-seeking-online-usage-help-by-type-of-activity/
Ofcom, Share of adults in the United Kingdom (UK) asking for help with online matters 2023, by type of activity Statista, https://www.statista.com/statistics/1496842/individuals-uk-seeking-online-usage-help-by-type-of-activity/ (last visited April 26, 2025)
Share of adults in the United Kingdom (UK) asking for help with online matters 2023, by type of activity [Graph], Ofcom, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1496842/individuals-uk-seeking-online-usage-help-by-type-of-activity/
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