According to the results of a survey carried out in 2024 among consumers in France, China, UK and U.S., both male and female affluent consumers had purchased luxury fragrances during the past year, making it the most popular luxury beauty product. Face care and body/skin care followed in the ranking.
Most purchased luxury beauty & personal care products in selected countries in 2024
The source does not specify the type of survey used.
*The number of participants amounts to 100 for each country.
The source specifies that "the sample was balanced 52:48 female: male. In age terms, 41% were aged 18-34, 24% between 35 and 44, and the remaining 35% over the age of 45. When converted to $, the sample had a median household income of over $425k and investible assets of just under $1m."
Participants where asked which of the categories listed they had purchased a luxury product of in the previous year.
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Altiant. (September 3, 2024). Most purchased luxury beauty & personal care products in selected countries in 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1496820/most-purchased-luxury-beauty-product-categories-in-selected-countries/
Altiant. "Most purchased luxury beauty & personal care products in selected countries in 2024." Chart. September 3, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1496820/most-purchased-luxury-beauty-product-categories-in-selected-countries/
Altiant. (2024). Most purchased luxury beauty & personal care products in selected countries in 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1496820/most-purchased-luxury-beauty-product-categories-in-selected-countries/
Altiant. "Most Purchased Luxury Beauty & Personal Care Products in Selected Countries in 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496820/most-purchased-luxury-beauty-product-categories-in-selected-countries/
Altiant, Most purchased luxury beauty & personal care products in selected countries in 2024 Statista, https://www.statista.com/statistics/1496820/most-purchased-luxury-beauty-product-categories-in-selected-countries/ (last visited October 31, 2024)
Most purchased luxury beauty & personal care products in selected countries in 2024 [Graph], Altiant, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496820/most-purchased-luxury-beauty-product-categories-in-selected-countries/
