Distribution of CTV ad views in Europe H2 2023, by device

Published by
Michele Majidi,
Oct 8, 2024

In the second half of 2023, eight percent of ad views triggered from connected TV (CTV) devices in Europe were viewed on Roku players; Fire TV ranked first, accounting for 26 percent of the views.

Distribution of connected TV (CTV) ad views in Europe in 2nd half 2023, by device

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Release date

May 2024

Region

Europe

Survey time period

H2 2023

Supplementary notes

Data incldues the following countries: Belgium, Estonia, Finland, France, Germany, Italy, Latvia, Lithuania, the Netherlands, Spain, and the United Kingdom (UK).

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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