Instagram: average weekly posts 2024, by format

Published by
Stacy Jo Dixon,
Oct 1, 2024

In 2024, Instagram Stories were the most used format on the social media platform. Huge accounts, those with over 50,000 followers, posted an average of 46 Stories per week. Big and Medium accounts posted an average of 30.4 and 19.3 Stories every week on Instagram, respectively.

Number of average weekly posts frequency on Instagram 2024, by format

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Release date

2024

Region

Worldwide

Survey time period

2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

Supplementary notes

According to the source: *Since Instagram categorizes all video formats as Reels, we differentiate those shared in the main feed from Reels shared exclusively in the reel feed. The former will be included in the Feed posts category. 

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