Instagram: brand engagement rate 2024, by format

Published by
Stacy Jo Dixon,
Oct 1, 2024

In 2024, Carousels on Instagram generated more engagement from users than single images, Reels, and Reels from the feed. Overall, the engagement rate of Carousels stood at 10.15 percent in 2024, compared to 7.36 percent for images.

Engagement rate of brand content on Instagram 2024, by format

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Release date

2024

Region

Worldwide

Survey time period

2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

Supplementary notes

According to the source: *Since Instagram categorizes all video formats as Reels, we differentiate those shared in the main feed from Reels shared exclusively in the reel feed. The former will be included in the Feed posts category. 

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