In 2024, Instagram Reels reached the most users on Instagram, with brand content published in this format accounting for 37.87 percent of reach. Carousels made up just over a quarter of all reach on the platform, and images accounted for 17.21 percent.
Distribution of reach of brand content on Instagram 2024, by format
391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed
Supplementary notes
According to the source: *Since Instagram categorizes all video formats as Reels, we differentiate those shared in the main feed from Reels shared exclusively in the reel feed. The former will be included in the Feed posts category.Â
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Metricool. (August 31, 2024). Distribution of reach of brand content on Instagram 2024, by format [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1496798/instagram-reach-brand-content-format/
Metricool. "Distribution of reach of brand content on Instagram 2024, by format." Chart. August 31, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1496798/instagram-reach-brand-content-format/
Metricool. (2024). Distribution of reach of brand content on Instagram 2024, by format. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1496798/instagram-reach-brand-content-format/
Metricool. "Distribution of Reach of Brand Content on Instagram 2024, by Format." Statista, Statista Inc., 31 Aug 2024, https://www.statista.com/statistics/1496798/instagram-reach-brand-content-format/
Metricool, Distribution of reach of brand content on Instagram 2024, by format Statista, https://www.statista.com/statistics/1496798/instagram-reach-brand-content-format/ (last visited November 22, 2024)
Distribution of reach of brand content on Instagram 2024, by format [Graph], Metricool, August 31, 2024. [Online]. Available: https://www.statista.com/statistics/1496798/instagram-reach-brand-content-format/
