Between January 2014 and August 2024, China held the largest share of TikTok's lifetime consumer spending. In the 10 years since its launch, the Chinese market accounted for 46.5 percent of global TikTok consumer spending. The United States followed with consumer spending on TikTok ranking up to 21.6 percent in the examined period. Germany was the third largest market for the popular social video app, accounting for around 3.3 percent of TikTok app spending. The annual consumer spending on TikTok has increased to reach around four billion U.S. dollars in 2023.
Distribution of lifetime consumer spending on TikTok as of August 2024, by market
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Influencer Marketing Hub. (September 12, 2024). Distribution of lifetime consumer spending on TikTok as of August 2024, by market [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1496614/tiktok-all-time-consumer-spend-by-market/
Influencer Marketing Hub. "Distribution of lifetime consumer spending on TikTok as of August 2024, by market." Chart. September 12, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1496614/tiktok-all-time-consumer-spend-by-market/
Influencer Marketing Hub. (2024). Distribution of lifetime consumer spending on TikTok as of August 2024, by market. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1496614/tiktok-all-time-consumer-spend-by-market/
Influencer Marketing Hub. "Distribution of Lifetime Consumer Spending on Tiktok as of August 2024, by Market." Statista, Statista Inc., 12 Sep 2024, https://www.statista.com/statistics/1496614/tiktok-all-time-consumer-spend-by-market/
Influencer Marketing Hub, Distribution of lifetime consumer spending on TikTok as of August 2024, by market Statista, https://www.statista.com/statistics/1496614/tiktok-all-time-consumer-spend-by-market/ (last visited November 22, 2024)
Distribution of lifetime consumer spending on TikTok as of August 2024, by market [Graph], Influencer Marketing Hub, September 12, 2024. [Online]. Available: https://www.statista.com/statistics/1496614/tiktok-all-time-consumer-spend-by-market/
