Leading body wash products based on online search volume in the U.S. 2023

Published by
D. Petruzzi,
Oct 4, 2024

Shampoo represented an overwhelming 60 percent of searches for body wash products online, according to a study in 2023. Overall, shampoo-related products comprised the bulk of searches, indicating the significance of hair-care as the body wash segment which benefits most from innovation and targeted products. In contrast, men's and female's body wash represented not even one percent of total searches. 

Leading body wash products in the United States in 2023, based on online search volume

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Release date

February 2023

Region

North America, United States

Survey time period

2023

Special properties

Study examined search data across 74 brands

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Statistics on " Beauty and personal care e-commerce in the United States "

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Overview

8

Leading stores

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Leading channels

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Online shopping

7

Users and spending habits

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Spotlight: Gen Z shoppers

5

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