Consumers in four European countries indicated their preference for an in-store fragrance shopping experience during a recent survey. Almost seven in 10 respondents in Spain had shopped in-store in the last 12 months when asked, while the figure was lower at four in 10 respondents in Germany. On the other hand, about a quarter of respondents across all countries had made online purchases of fragrances in the last 12 months.
Share of European consumers who bought fragrances online and/or in-store in 2023
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Mintel, & Cosmetica Italia. (March 28, 2024). Share of European consumers who bought fragrances online and/or in-store in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1496573/where-consumers-bought-fragrances-europe/
Mintel, und Cosmetica Italia. "Share of European consumers who bought fragrances online and/or in-store in 2023." Chart. March 28, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1496573/where-consumers-bought-fragrances-europe/
Mintel, Cosmetica Italia. (2024). Share of European consumers who bought fragrances online and/or in-store in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1496573/where-consumers-bought-fragrances-europe/
Mintel, and Cosmetica Italia. "Share of European Consumers Who Bought Fragrances Online And/or In-store in 2023." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/1496573/where-consumers-bought-fragrances-europe/
Mintel & Cosmetica Italia, Share of European consumers who bought fragrances online and/or in-store in 2023 Statista, https://www.statista.com/statistics/1496573/where-consumers-bought-fragrances-europe/ (last visited December 23, 2024)
Share of European consumers who bought fragrances online and/or in-store in 2023 [Graph], Mintel, & Cosmetica Italia, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/1496573/where-consumers-bought-fragrances-europe/
