Share of launched fragrances by price positioning worldwide 2019-2023

Published by
D. Petruzzi,
Oct 2, 2024

High-end fragrances have become increasingly popular in recent years, with prestige fragrances representing 28 percent of new fragrances launched worldwide in 2023 - an eight percent increase from 2019. This reflects the increasing preminiumization of the fragrance market, fuelled by the demand for luxury beauty products. On the other hand, masstige fragrances, which are positioned as both 'mass-market' and 'prestige', represented just six percent of the new launches that year. 

Launched fragrances broken down by price positioning worldwide from 2019 to 2023

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Release date

March 2024

Region

Worldwide

Survey time period

November 2018 to October 2023

Age group

16 years and older

Supplementary notes

The years indicate, using the example of 2023, the period between November 2022 to October 2023. 

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Statistics on " Prestige/luxury beauty market in the U.S. "

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Luxury goods market in ChinaLuxury goods in EuropeGlobal prestige/luxury cosmetics Luxury goods, Gen Z, and millennials
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