Frequency of elderly consumers shopping online in Japan 2023

Published by Statista Research Department, Oct 11, 2024

The majority of senior consumers in Japan rarely shopped online, as revealed in a survey conducted in January to February 2023. Only 25 percent of respondents stated that they ordered online at least once a month, whereas the majority reported using such services rarely.

The survey revealed that consumers aged 60 to 79 years shopped more frequently at physical retail stores.

Frequency of senior consumers shopping online in Japan as of February 2023

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Release date

October 2023

Region

Japan

Survey time period

January to February 2023

Number of respondents

1,350 respondents

Age group

60-79 years

Special properties

home visit surveys

Method of interview

Questionnaire

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Statistics on " Senior consumers in Japan "

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Overview

5

Financial situation

5

Media usage

5

Daily consumption

4

Online shopping

4

Spending habits

4

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