Overview of retailers' perception of online stores 2023

Published by Daniela Coppola, Nov 9, 2024

A survey conducted in 2022 showed that the primary role of the store has shifted with a fulfillment center for e-commerce and click & collect orders now being the top reason, around 40 percent. The store's function as a hub for customer relationships remains the third most important reason at 29 percent.

Retailers perception of online stores in 2023

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Release date

November 2022

Region

Worldwide

Survey time period

2022

Number of respondents

550 retail executives

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