Elderly consumers' common online shopping habits in Japan 2023, by age

Most common online shopping habits of senior consumers in Japan as of December 2023, by age group

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Release date

February 2024

Region

Japan

Survey time period

December 21 to 24, 2023

Number of respondents

1,996 respondents

Age group

60 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: “When you shop online (online mail-order), do you pay attention to the following? Please choose all that apply."

Age breakdown of the sample:
60 to 69 years: n=718
70 years and older: n=1,278

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Statistics on " Senior consumers in Japan "

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Overview

5

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Daily consumption

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Online shopping

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Spending habits

4
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