Checking product prices was the most common online shopping habit of consumers aged 60 years and older, according to a survey conducted in December 2023. Two in three respondents in the age groups 60 to 69 years as well as 70 years and older stated that they compared and checked prices to ensure that prices were fair.
Price comparison sites are a major form of Japanese shopping platforms, with Kakaku.com being one of the most visited e-commerce sites.
Most common online shopping habits of senior consumers in Japan as of December 2023, by age group
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CAA. (February 1, 2024). Most common online shopping habits of senior consumers in Japan as of December 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1496539/japan-senior-consumer-online-shopping-habits-by-ge/
CAA. "Most common online shopping habits of senior consumers in Japan as of December 2023, by age group." Chart. February 1, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1496539/japan-senior-consumer-online-shopping-habits-by-ge/
CAA. (2024). Most common online shopping habits of senior consumers in Japan as of December 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1496539/japan-senior-consumer-online-shopping-habits-by-ge/
CAA. "Most Common Online Shopping Habits of Senior Consumers in Japan as of December 2023, by Age Group." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1496539/japan-senior-consumer-online-shopping-habits-by-ge/
CAA, Most common online shopping habits of senior consumers in Japan as of December 2023, by age group Statista, https://www.statista.com/statistics/1496539/japan-senior-consumer-online-shopping-habits-by-ge/ (last visited December 30, 2024)
Most common online shopping habits of senior consumers in Japan as of December 2023, by age group [Graph], CAA, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1496539/japan-senior-consumer-online-shopping-habits-by-ge/
