Supermarkets in the neighborhood were the preferred purchase channels of senior consumers in Japan, as revealed in a survey conducted in December 2023. Almost 90 percent of respondents aged 60 years and older regularly visited nearby supermarkets to purchase daily necessities. Among online channels, online marketplaces were the preferred options, although slightly more popular among the elderly aged between 60 and 69 years.
Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2023, by age group
Original question: "Where is the place you visit regularly to buy everyday products? Please choose up to three of your top options among the following."
Age breakdown of the sample: 60 to 69 years: n=718 70 years and older: n=1,278
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CAA. (February 1, 2024). Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2023, by age group [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA. "Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2023, by age group." Chart. February 1, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA. (2024). Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2023, by age group. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA. "Most Popular Channels to Purchase Consumer Goods among Senior Consumers in Japan as of December 2023, by Age Group." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
CAA, Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2023, by age group Statista, https://www.statista.com/statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/ (last visited November 19, 2024)
Most popular channels to purchase consumer goods among senior consumers in Japan as of December 2023, by age group [Graph], CAA, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1496514/japan-senior-consumers-preferred-purchase-channel-by-age/
