Main worries and dissatisfaction with online marketplaces in Japan 2023

Published by C. Diep, Oct 11, 2024

Being unable to hold and check an item was the leading dissatisfaction Japanese consumers in Japan had with online marketplaces. According to a survey conducted in November 2023, over 76 percent of respondents stated that being unable to see the actual item was a dissatisfaction they had with shopping on online marketplaces.

This issue was also the most prevalent among users of flea market and auction sites.

Leading worries and dissatisfaction with using online marketplaces in Japan as of November 2023

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Release date

June 2024

Region

Japan

Survey time period

November 1 to 15, 2023

Number of respondents

2,146 respondents

Age group

15 years and older

Special properties

responses were retrieved via mail and e-mail; multiple answers were allowed

Method of interview

Postal questionnaire

Supplementary notes

Original question: "When you use the following service, what worries and dissatisfaction do you have? Please choose all that applies from the following. - Online marketplaces."

Respondents, who used the internet regularly and have experience using online marketplaces, were surveyed for this question.

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Statistics on " B2C e-commerce in Japan "

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Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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