During a 2024 survey of business decision makers carried out of LinkedIn, 64 percent of respondents stated that they 'somewhat often' or 'not often' saw business-to-business (B2) advertising that was humorous. On the other hand, 55 percent said that they 'very often' saw B2B ads that had a clear message.
Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024
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Magna Global, & LinkedIn. (September 25, 2024). Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1496467/perception-b2b-advertising/
Magna Global, und LinkedIn. "Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024." Chart. September 25, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1496467/perception-b2b-advertising/
Magna Global, LinkedIn. (2024). Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1496467/perception-b2b-advertising/
Magna Global, and LinkedIn. "Perception of Business-to-business (B2b) Advertising among Decision Makers Worldwide as of May 2024." Statista, Statista Inc., 25 Sep 2024, https://www.statista.com/statistics/1496467/perception-b2b-advertising/
Magna Global & LinkedIn, Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024 Statista, https://www.statista.com/statistics/1496467/perception-b2b-advertising/ (last visited November 22, 2024)
Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024 [Graph], Magna Global, & LinkedIn, September 25, 2024. [Online]. Available: https://www.statista.com/statistics/1496467/perception-b2b-advertising/
