Reasons for using online marketplaces in Japan 2023

Published by C. Diep, Oct 11, 2024

The broad product assortment was the main reason consumers in Japan used online marketplaces, as revealed in a survey conducted in November 2023. Over 88 percent of respondents considered product selection a reason for shopping on digital mall-type platforms.

Major online marketplaces in Japan include Amazon Japan, Rakuten Ichiba, and Yahoo Shopping, which also offer flea market and auction services.

Leading reasons for shopping on online marketplaces in Japan as of November 2023

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Release date

June 2024

Region

Japan

Survey time period

November 1 to 15, 2023

Number of respondents

2,146 respondents

Age group

15 years and older

Special properties

responses were retrieved via mail and e-mail; multiple answers were allowed

Method of interview

Postal questionnaire

Supplementary notes

Original question: "Regarding your reason for using the following services, please choose all that applies. - Online marketplaces."

Respondents, who used the internet regularly and have experience using online marketplaces, were surveyed for this question.

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Statistics on " B2C e-commerce in Japan "

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Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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