User ratio of digital shopping platforms among elderly in Japan 2023

Published by C. Diep, Oct 21, 2024

The majority of senior consumers in Japan never used digital shopping platforms, according to a survey conducted in November 2023. Around 59 percent of respondents aged 65 years and older stated that they had never used a digital platform to buy a product or service, or sell products. While the reach of online shopping is expanding in Japan, elderly consumers showed a low user ratio of shopping services like online retailing.

Share of senior consumers using digital shopping platforms in Japan as of November 2023

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Release date

June 2024

Region

Japan

Survey time period

November 1 to 15, 2023

Number of respondents

925 respondents

Age group

65 years and older

Special properties

responses were retrieved via mail and e-mail; only one answer allowed

Method of interview

Postal questionnaire

Supplementary notes

Original question: “Have you ever bought a product or service, or sold products on digital platforms?”

Respondents who used the internet regularly were surveyed for this question.

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