Japanese consumers in their twenties were the most likely to buy on impulse due to pop-up ads, according to a survey conducted in November 2023. Around 26.8 percent of respondents aged 20 to 29 years stated that pop-ups online stimulated their purchase desire. The effectiveness of these types of advertisements declined with higher age groups.
Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group
responses were retrieved via mail and e-mail; only one answer was allowed
Method of interview
Postal questionnaire
Supplementary notes
Original question: “When purchasing goods or entering into a contract for a service online, to what extent do the following aspects apply? Please choose one answer for each aspect.
-Even if you did not intend to buy a product, if you see multiple pop-up ads encouraging you, your desire to buy it will be stimulated.”
Age breakdown of the survey sample: 15 to 19 years: n=230 20 to 29 years: n=430 30 to 39 years: n=649 40 to 49 years: n=858 50 to 59 years: n=938 60 to 69 years: n=749 70 years and older: n=585
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CAA. (June 14, 2024). Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA. "Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group." Chart. June 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA. (2024). Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA. "Share of Online Shoppers Whose Purchase Desire Was Stimulated by Pop-up Ads in Japan as of November 2023, by Age Group." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
CAA, Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group Statista, https://www.statista.com/statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/ (last visited December 22, 2024)
Share of online shoppers whose purchase desire was stimulated by pop-up ads in Japan as of November 2023, by age group [Graph], CAA, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1496388/japan-pop-up-ads-impact-purchase-desire-by-age/
