State of adoption of AI in marketing in Western Europe 2024

State of adoption of artificial intelligence (AI) in marketing processes according to marketing managers from selected countries in Western Europe as of May 2024

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Release date

September 2023

Region

Europe, France, Germany, Netherlands, Sweden, United Kingdom

Survey time period

May 2024

Number of respondents

2,306 respondents

Special properties

marketing managers from small and medium-sized B2B and B2C companies with a maximum of 1,000 employees

Method of interview

Online survey

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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