Reasons to use beauty items among men in the U.S. 2023, by age

Published by
D. Petruzzi,
Sep 26, 2024

In 2023, younger men in the United States showed more interest in beauty products. In fact, around 51 percent of U.S. male respondents aged 18 to 34 years old stated that they used beauty products to prevent their skin from aging. This percentage was lower among the total of U.S. male respondents, at about 37 percent. 

Reasons to use beauty products among male consumers in the United States in 2023, by age

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Release date

March 2024

Region

United States

Survey time period

March 2023 to March 2024

Age group

18 years and older

Supplementary notes

The source asked participants if they agreed with the statements.

The exact number of participants was not provided by the source.

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