In the time span going from 2020 to 2023, interest in skincare and cosmetics among U.S. male consumers has increased. In fact, in 2020, just under seven percent of surveyed men stated that they would consider purchasing skincare and cosmetics items when in the market. Three years later, this percentage added up to about 7.5 percent.
Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023
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YouGov. (March 20, 2024). Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov. "Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023." Chart. March 20, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov. (2024). Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov. "Proportion of Male Consumers Who Would Consider Purchasing Skincare & Cosmetics Products in The United States from 2020 to 2023." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
YouGov, Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023 Statista, https://www.statista.com/statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/ (last visited September 27, 2024)
Proportion of male consumers who would consider purchasing skincare & cosmetics products in the United States from 2020 to 2023 [Graph], YouGov, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/1496362/share-of-men-considering-beauty-purchases-in-the-us/
