Online shopping penetration rate of elderly-headed households Japan 2023

Published by C. Diep, Oct 7, 2024

In 2023, around 26 percent of households with a head aged 65 years and older in Japan shopped online. Although the penetration rate of online shopping in senior-headed households increased steadily since 2019, it remained below the average ratio across all households.

Share of senior-headed households shopping online in Japan from 2019 to 2023

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Release date

February 2024

Region

Japan

Survey time period

2019 to 2023

Special properties

total households with a household head aged 65 years and older

Supplementary notes

Figures are based on annual surveys. Data prior to 2023 come from previous reports.

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Statistics on " Senior consumers in Japan "

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Overview

5

Financial situation

5

Media usage

5

Daily consumption

4

Online shopping

4

Spending habits

4

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