Monthly index of online vs. in-store FMCG prices in Italy 2022-2024

Published by Daniela Coppola, Oct 1, 2024

A study carried out in Italy between July 2022 and June 2024 showed that online prices of fast moving consumer goods (FMCG) were higher than in-store ones, on average. In June 2024, the index reached a score of 104.6, meaning that the price difference was about 4.5 percent.

Monthly index of online vs. in-store FMCG prices in Italy from July 2022 to June 2024

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Release date

September 2024

Region

Italy

Survey time period

July 2022 to June 2024

Supplementary notes

The index is calculated as ratio of web price/in-store price *100. Average weekly in-store prices based on the European Article Number (EAN) detected in the region. 

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