During a 2024 survey, 57 percent of responding consumers from Spain stated they liked receiving advice from a real person. Roughly 12 percent said they did not like their interactions to be personalized.
Importance of personalization in interactions with brands according to consumers in Spain as of February 2024
Characteristic
Share of respondents
I like advice from a real person
56.9%
I like to receive notifications with products that interest me
28.9%
I don’t like my interactions to be personalized
12.9%
I don’t mind that they have my shopping history or even that they know me by my name
10.8%
I don’t mind that artificial intelligence (AI) records my preferences to receive advertising
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EAE Business School. (February 28, 2024). Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. "Importance of personalization in interactions with brands according to consumers in Spain as of February 2024." Chart. February 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. (2024). Importance of personalization in interactions with brands according to consumers in Spain as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. "Importance of Personalization in Interactions with Brands According to Consumers in Spain as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School, Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 Statista, https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/ (last visited December 22, 2024)
Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 [Graph], EAE Business School, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
