During a 2024 survey, 57 percent of responding consumers from Spain stated they liked receiving advice from a real person. Roughly 12 percent said they did not like their interactions to be personalized.
Importance of personalization in interactions with brands according to consumers in Spain as of February 2024
Characteristic
Share of respondents
I like advice from a real person
56.9%
I like to receive notifications with products that interest me
28.9%
I don’t like my interactions to be personalized
12.9%
I don’t mind that they have my shopping history or even that they know me by my name
10.8%
I don’t mind that artificial intelligence (AI) records my preferences to receive advertising
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EAE Business School. (February 28, 2024). Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. "Importance of personalization in interactions with brands according to consumers in Spain as of February 2024." Chart. February 28, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. (2024). Importance of personalization in interactions with brands according to consumers in Spain as of February 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. "Importance of Personalization in Interactions with Brands According to Consumers in Spain as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
EAE Business School, Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 Statista, https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/ (last visited November 22, 2024)
Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 [Graph], EAE Business School, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1496193/personalization-brand-interaction-spain/
