During a 2024 survey, roughly one in three responding consumers from Spain stated that they had interacted with a brand using artificial intelligence (AI) in the 12 months leading up to the survey. Approximately 63 percent said they had not and eight percent did not know if they had or not.
Share of consumers who interacted with a brand using artificial intelligence (AI) in Spain as of February 2024
in the last year; telephone communication with a virtual assistant, use of virtual googles in-store or in brand actions,
use of virtual reality for checking product usability, etc.
Supplementary notes
Survey question: "Have you interacted with any brand using Artificial Intelligence in the last year? (telephone communication with a virtual assistant, use of virtual googles in-store or in brand actions, use of virtual reality for checking product usability, etc.)."
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EAE Business School. (February 28, 2024). Share of consumers who interacted with a brand using artificial intelligence (AI) in Spain as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1496187/ai-brand-communication-consumer-spain/
EAE Business School. "Share of consumers who interacted with a brand using artificial intelligence (AI) in Spain as of February 2024." Chart. February 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1496187/ai-brand-communication-consumer-spain/
EAE Business School. (2024). Share of consumers who interacted with a brand using artificial intelligence (AI) in Spain as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1496187/ai-brand-communication-consumer-spain/
EAE Business School. "Share of Consumers Who Interacted with a Brand Using Artificial Intelligence (Ai) in Spain as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1496187/ai-brand-communication-consumer-spain/
EAE Business School, Share of consumers who interacted with a brand using artificial intelligence (AI) in Spain as of February 2024 Statista, https://www.statista.com/statistics/1496187/ai-brand-communication-consumer-spain/ (last visited December 22, 2024)
Share of consumers who interacted with a brand using artificial intelligence (AI) in Spain as of February 2024 [Graph], EAE Business School, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1496187/ai-brand-communication-consumer-spain/
