According to a survey conducted in January 2024 on artificial intelligence (AI) adoption in advertising, 66 percent of respondents in Singapore believed that brands should disclose if an ad has been created using AI, especially if it uses a virtual ambassador, or to generate product images. The same survey found that fewer than half of consumers in Singapore expressed discomfort with brands leveraging AI.
Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024
only among respondents who indicated being "fairly comfortable" or "very comfortable" with each circumstance
Method of interview
Online survey
Supplementary notes
*Data based in 17 markets, with sample sizes varying between 500 and 2,040 for each market.Â
This question was phrased by the source as follows: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?"
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YouGov. (June 5, 2024). Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov. "Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024." Chart. June 5, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov. (2024). Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov. "Share of Consumers Who Favored Disclosure of Ai Usage in Advertising by Brands in Singapore as of January 2024." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov, Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024 Statista, https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/ (last visited October 02, 2024)
Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024 [Graph], YouGov, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
